Big, boring corporate websites, such as Unilever and P&G, attract a bigger audience than prime time TV shows, according to Ad Age: Such package-goods marketers as Procter & Gamble Co. and Unilever don't sell many products directly online. Their low-cost, low-involvement brands tend not to generate much search. Yet the websites of P&G and Unilever now reach nearly 6 million and 3 million unique visitors, respectively, …
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