Advertising News and Know-How
I'll admit I didn't study the Art Directors Club call for entries poster when it came in the mail a couple of weeks ago: It's intended to be the "Final Call For Entries." But over at Little Green Footballs, a right-leaning political blog, the poster was interpreted like this: It’s an impressive panoply of moonbat leftist self-loathing, a desolate nuclear wasteland populated by Republican political leaders holding …
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By David Burn
Former executive editor of the Harvard Business Review, Nicholas Carr, looks at the Pranksteresque moves of Steve Jobs. It's hard to imagine the pleasure Steve Jobs must receive from singlehandedly upstaging the entire Consumer Electronics Show. There was just one moment during his two-hour presentation yesterday (at MacWorld) when he went off script, but it was a telling one. His clicker failed, and while he waited …
By David Burn
According to Washington Post and Bloomberg, Six Flags, the amusement-park chain controlled by Washington Redskins owner Daniel Snyder, is selling seven of its 28 theme parks to Jacksonville-based PARC 7F for $312 million in an effort to improve its balance sheet. The seven parks to be sold are Six Flags Darien Lake near Buffalo; Elitch Gardens in Denver; Frontier City and White Water Bay in Oklahoma City; SplashTown …
By David Burn
I just began instant messaging and texting last year. Aware of my new undertakings, Shawn--the publisher of this site--welcomed me to the year 2000. So I'm not an early adopter. I can deal with it. What I find interesting is people who resist altogether the watershed changes underway in technology and communications. USA Today lables these unique creatures "tech-nos." Some tech-no's shun e-mail. Others don't use the …
Continue Reading about Do You Harbor Any Resistance To Always-On Connectivity? →
By David Burn
The Wall Street Journal reports that one of America's iconic brands is going through a late-life identity crisis. Scatch that. The story's really about loss of attention span. Or maybe it's about the Cult of New. You be the judge. PepsiCo Inc. is seeing its cans in a whole new light. For 109 years, the Purchase, N.Y., company has fiercely guarded the packaging of its namesake cola, crafting changes to its labels …
By David Burn
Gwen Yip is an art director from Hong Kong currently working on Yakult at Wieden + Kennedy in London. She has a blog about looking for (and finding) work in the London ad scene. It's adorable and I'm fascinated by it. In the frame above Yip shows us Michael Russoff, the Creative Director at Wieden responsible for bringing her on board. Here's the copy that attends her post: He likes my personal work where the …
By David Burn
USA Today reports on a new search engine designed to appeal to users that did not grow up on the web. Does surfing the Web exhaust — and even exasperate — older people? The backers of Cranky.com are betting on it. Cranky is a specialty search engine designed to please aging baby boomers by processing every request from the perspective of someone who is at least 50 years old. This steadily growing demographic often …
By David Burn
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