Another month, another young, high-profile, so-called “change agent” gets the boot. Ad Age reports on the departure of Kerri Martin, the marketing exec at Volkswagen who dumped Arnold and hired Crispin:
Ms. Martin, the 36-year-old executive who helped establish BMW’s Mini in the U.S. with a much-lauded campaign from Crispin, arrived at Volkswagen a marketing rock star. “VW has always been at its best when we make people think,” she told Advertising Age earlier this year. “We’ve always been fearless and not afraid to make a left when everyone is taking a right.”
Can we please stop referring to marketing and advertising people as “rock stars”? Bono is a rock star. Mick Jagger is a rock star. Middle management marketing executives and group creative directors aren’t.