Interpublic has shuttered its Consumer Experience Practice and lost one of the most frequently quoted Madison Avenue media experts–Stacey Lynn Koerner–in the process.
According to Media Daily News:
Launched in May, the Consumer Experience Practice was the brainchild of long-time Interpublic media research diva Stacey Lynn Koerner, who left Initiative to assemble a team of elite thinkers with the goal of developing next generation research methods and tools that would help Interpublic’s agencies and clients understand how technology is altering consumer use of media.
While the eight-person unit was beginning to generate genuine insights, it was also incurring significant costs without a clear revenue stream back to Interpublic, pitting it in a political quagmire with other operating units doing similar research tied directly to client business.
Koerner is currently writing a book, Hyperlink Society, which will be published by Annenberg School of Communication.
