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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Third Generation Packaging of the Counter Culture

Rob Walker's Consumed column in the New York Times Magazine today looks at a youthful company trying to bring new meaning to a crusty old word. One of the sturdy clichés of contemporary brand-building is the importance of avoiding an image that’s too “crunchy” or, worse, too “granola-y.” That’s particularly true — and maybe particularly challenging — for businesses that want to transcend green or health-conscious …

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Poor People In Latin America: The Perfect Demographic

I simply have no idea what to make of this. From The Wall Street Journal: While many advertisers lavish dollars targeting well-off consumers, in Latin America the vast majority of people have far less money. According to the World Bank, 25% live on less than $2 a day, and many millions of others earn only a few hundred dollars a month. Increasingly, big brands are deciding that people once thought too poor to buy …

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Move Over Howard Draft and Julie Roehm, There’s A New Scandal In Town

When it invloves a beautiful woman, business ethics isn't an oxymoron. Rather it's time for the mainstream press to go all Gawker on us. Here's how the Globe and Mail describes the situation: She is the face that launched a thousand stocks, a television fixture whose movie-star looks and expanding influence have earned her the nickname "Money Honey" on Wall Street, along with a place in FHM Magazine's list of the …

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Bloggers Gather In Georgia’s First City

photo courtesy of Josh Hallett I'm attending Blog Savannah's Un-Conference today. Currently we're hearing from Phillip Sellers of iTour Savannah. He's moderating a session on podcasting. Sellers, a former radio exec, makes audio tours of historic Savannah. His podcasts are offered as "teasers," for the audio products available for sale on his site. Like any conference of this sort, it's a great opportunity to meet …

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HP Turns Ordinary Men And Women Into Filmmakers

Adweek looks at HP's latest consumer generated content efforts. To whet consumer appetites for its digital cameras and notebook PCs, Hewlett-Packard is sponsoring a series of autobiographical mini-films at the Sundance Film Festival made with HP equipment. "We want consumers to feel like they too can be filmmakers," said Doug Cole, director of entertainment marketing at HP. "Providing easy-to-use tools is a very easy …

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Legal Tussle Ensues

Julie Roehm, the former Wal-Mart marketing executive whose December ouster caused a media firestorm, has filed a lawsuit against the retailer, claiming Wal-Mart breached her contract and smeared her in the press. The lawsuit was filed without fanfare last month in state court in Michigan, where the former Chrysler executive keeps a residence, but it was transferred to federal court. In addition to financial damages, …

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McBride To World: “Relax, Everything’s Going To Be Okay”

Lots of strange things happen in Adlandia, for it's a place populated by strange (sometimes wonderfully so) people. Chuck McBride, heretofore to be known as Chuck McBlood, is one of the indsutry's more high profile oddballs. Yesterday he made a mock horror video, apperently in reaction to news that he would be leaving TBWA Chiat/Day to form his own firm. Ad Age calls it "an innovative alternative to the …

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