I love a good analogy. And in describing the current desire of marketers to precisely target messages at specific consumers, Teressa Iezzi, writing in Ad Age, comes up with a good one:
I heard a media expert say this on a panel a while back: “If I’m a dog-food maker I am now able to send my commercial messages only to dog owners.”
In the mainstream media, it’s the Fox News effect — with more media outlets trying to emulate that ideologically single-minded approach and screeching to an ever more credulous choir.
Interesting–are marketers slowly giving up on trying to change consumers’ mindsets by targeting folks predisposed to like their products?
