Block The Baseline

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The New York Times points out another case of ad creep. At more than 40 colleges around the country, basket stanchion support arms are being used as messaging platforms.
The signs, one at each end of the court, are perpendicular to the backboards; they bear the words “State Farm” and the familiar red-and-white logo of State Farm Insurance.
State Farm made the deal — for the 2007, 2008 and 2009 basketball seasons — with ANC Sports Enterprises, a marketing company in Purchase, N.Y., that represents more than 150 arenas, stadiums and other sports locations in North America.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.