Advertising News and Know-How
By David Burn
On Ad Age's behalf, Teressa Iezzi, the editor of Creativity magazine spoke to Sebastien Agneessens, founder of Formavision about the use of fine art in advertising. Agneessens, a gallery owner with an M.B.A. and a background in marketing at companies such as L'Oreal and Chanel, launched Formavision in 2002 when brands began to seek him out to curate their art adventures. Agneessens curated the Lexus 460 show as well …
Continue Reading about Fine Art Is Fine For Brand Building →
By David Burn
The Wall Street Journal (paid sub. req.) is reporting on moves being made by local TV stations to build their brands online. TV stations have suffered body blows from the Web. Lucrative 11 p.m. newscasts are sinking in the ratings as more viewers go to the Internet for cable channels to get weather and sports information. While newspapers have had success building heavily trafficked Web sites, "people still don't …
Sheer brilliance, from Paula Scher at Pentagram. Sometimes designers just nail it, don't they? …
Let's face it; advertising is the only reason Don Imus has ever had a job on radio. Because without sponsors paying to reach listeners, there's no show. Now, comes this story from Bloomberg: Staples Inc. and Bigelow Tea stopped advertising on radio host Don Imus's morning show to protest his racially charged remarks about the Rutgers University women's basketball team. Staples, the world's largest office-products …
By David Burn
I know I already made one post about Wieden + Kennedy today, so I'll have to beg your forgiveness for this one. According to the agency's Wikipedia entry: In 2003, Wieden+Kennedy created W+K TokyoLab, a record label and creative workshop based out of the agency's Tokyo office. Since 2003, W+K TokyoLab has released CD/DVD titles that combine music, graphics, and film. TokyoLab's current roster features local hip-hop …
By David Burn
View Sarah L's eight-panel cartoon in its entirety. [via Micropersuasion] …
By David Burn
Wieden + Kennedy launched a new agency website last Monday. Interestingly, the new site comes on the heels of Nike's claim that the agency is not web savvy enough to get the job done for them. Son Volt at W+K, Portland, 3/29/07 I haven't spent much time with the site, as I just found out about it this morning thanks to Adfreak. But one thing that hit me right away is the site's bloggregator, which imports blog …
By David Burn
Rare Method, an Alberta-based interactive agency has its eyes (and hands) on the West. In the first move of a larger regional strategy, the firm acquired Blain Olsen White Gurr, Salt Lake City's 12-year-old high tech B2B shop (and the agency where I got my start). “This deal is an important step in our plan to increase our presence in the western United States through strategic acquisitions,” explains Rare Method …
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