Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

By

Empathy for Immigrants Discovered (and Celebrated) In Canada

Will you ever walk a mile in an immigrant's shoes? Are you able to see things the way a person in need sees things? Can you imagine for one minute the root causes that drive people to leave everything they know and everyone they love for a new country? The above line of questioning isn't rhetorical and it's not someone else's inquiry. Everyone in North America is a descendant of immigrants. Even the native …

Continue Reading about Empathy for Immigrants Discovered (and Celebrated) In Canada →

By

Flashback Friday: David Ogilvy, The Persuader’s Persuader

David Ogilvy was an Oxford-educated advertising tycoon who retired to a castle in France. He founded and led Ogilvy & Mather and is sometimes referred to as the "Father of Advertising." He is also the man who literally wrote the book on the business—Ogilvy on Advertising. Trained at the Gallup research organization, he attributed the success of his campaigns to meticulous research into consumer habits. Ogilvy …

Continue Reading about Flashback Friday: David Ogilvy, The Persuader’s Persuader →

By

Today, Customer Experience (CX) Makes or Breaks Your Brand Promise

Content isn't king. Customer experience is king. What does this mean for marketers? Simple. When a brand's primary advertising claims fail to play out in real life, the result is more cognitive dissonance and loss of trust. In other words, it's exactly what no one wants. In days gone by, a brand could make a questionable claim and more easily get away with it. In today's information economy, there's no …

Continue Reading about Today, Customer Experience (CX) Makes or Breaks Your Brand Promise →

By

Forging An Ironclad Brand Gives Us Much-Needed Marketing Basics and More

In an age where so many books on branding and marketing resort to a gimmicky approach, it’s refreshing to get a back-to-basics but comprehensive look at the business. That’s what we get with Lindsay Pedersen’s Forging an Ironclad Brand: A Leader’s Guide. This book really is a lengthy Branding 101 lesson. Pedersen starts with defining a modern brand and works her way towards demonstrating how to develop brand …

Continue Reading about Forging An Ironclad Brand Gives Us Much-Needed Marketing Basics and More →

By

Cash Flow Is The Lifeblood of Every Small Business

Editor's Note: This is a sponsored post. In the United States, small businesses comprise 99% of all businesses and employ 60 million people, or nearly half of the private workforce. Despite the prevalence of small business, did you know that just one-half of all small businesses survive five years or more, and that just one-third make it to 10? Lack of access to capital is one of the leading reasons why small …

Continue Reading about Cash Flow Is The Lifeblood of Every Small Business →

By

Remembering Argentina’s 9/11 With A Little Help from An Agency Friend

Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It's also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there's important work being done to inform and to move people to a higher place. Take, for instance, the work Wolf BCPP delivered for The Museum …

Continue Reading about Remembering Argentina’s 9/11 With A Little Help from An Agency Friend →

By

Advertising Is A Critical Spoke On the Marketing Communications Wheel

Advertising lives at the top of the customer experience funnel. Thus, it's important to make and run great advertising. It's equally important to realize that no matter how high quality the ads, and how spot-on the messaging is, advertising is only one of several important parts of the customer's experience journey. Smart brand managers use advertising to build awareness and drive purchase intent. From there, …

Continue Reading about Advertising Is A Critical Spoke On the Marketing Communications Wheel →