I just learned of today's London terror attacks, not from MSM, but from Johnnie Moore's blog. Images are already pouring in to Flickr. …
Blogsareawesome
Word of Mouth Marketing Association wants some good press for their upcoming conference in Chicago. So much so, they're willing to offer AdPulp readers $50 off the conference fee …
Lay Your Hard-Earned Green On Blue
Given that only slightly more than half of our eligible voters make an effort to go to the polls during any given election, we know what people think about the political process. But hey, you can (and do) vote with your pocketbook--a more meaningful and frequent act. Eyeteeth: A journal of incisive ideas points us to Buy Blue, a site that analyzes the campaign giving of major corporations. Naturally, Red Staters can …
Wendy’s Embraces Viral Marketing, Huey Lewis Misses Out.
Apparently, it's not "Hip To Be Square." But it is good to be square. Click the above link to check out the latest viral mystery--it's from Wendy's, part of a campaign that will feature a little more explanation, and TV ads, next week. You know, I love Wendy's and all, but I'm not sure having square hamburgers is a real benefit worth touting. So I hope there's more on the way. I do like this little viral piece …
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Cut The Crap
from Sydney Morning Herald: Public relations, point of sale, online, event marketing, even a branded pub in a suitably gritty part of town. Every element of the marketing mix was there at the launch of Absolut's spin-off brand, Cut, bar one, a media schedule. The only thing missing was the one element that has been present for the launch of a major spirits brands since marketing was invented. Last week, Absolut made …
Word-Of-Chest Advertising Available In Oklahoma
Thanks to eBay, anyone willing to bid high enough can have a young woman in Oklahoma go out on the town with their logo emblazoned on the front of a form-fitting t-shirt. The enterprising lass also promises to scream out one's brand promise. And she will provide video footage of the above, verifying the media expenditure. Thanks to Business 2.0 for the pointer. …
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Paid Word-Of-Mouth An Oxymoron
Broken Type has posted a wicked funny piece on word-of-mouth run amok, as a response to the recent NY Times article on Boston-based w-o-m advocate, Bzz Agent--an article that has several marketing bloggers buzzing. Here's an excerpt from the Broken Type piece: "I showed up to the office Christmas party with a festive array of Al Fresco Chicken Sausages strung around my neck like a lei. I wrote an open-source …
Dems Could Learn From Uncrustables
A reader in San Francisco pointed us to this post from Whisper Blog: One of the branding lessons that can be taken from the 2004 U.S. Presidential election is that in the States, voters are consumers and candidates are brands. And just like consumers of Uncrustables, Budweiser or Volkswagen, they make emotional, not logical decisions. The best way to get the consumer to make you their choice is with a singular …