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Wendy’s Embraces Viral Marketing, Huey Lewis Misses Out.

Apparently, it’s not “Hip To Be Square.”
But it is good to be square.
Click the above link to check out the latest viral mystery–it’s from Wendy’s, part of a campaign that will feature a little more explanation, and TV ads, next week.
You know, I love Wendy’s and all, but I’m not sure having square hamburgers is a real benefit worth touting. So I hope there’s more on the way.
I do like this little viral piece though. I guess all of us misfits are really just square hamburgers in a world of round buns.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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  1. Adrants says

    Wendy’s Viral Celebrates the Square

    AdPulp points to the latest viral thingamajig, this time, from Wendy’s. In the clip, the little square guy hangs with a bunch of round guys helping them do stuff and wonders why all the circles are following him. Um…