Wendy’s Embraces Viral Marketing, Huey Lewis Misses Out.

May 20, 2005 By

Apparently, it’s not “Hip To Be Square.”
But it is good to be square.
Click the above link to check out the latest viral mystery–it’s from Wendy’s, part of a campaign that will feature a little more explanation, and TV ads, next week.
You know, I love Wendy’s and all, but I’m not sure having square hamburgers is a real benefit worth touting. So I hope there’s more on the way.
I do like this little viral piece though. I guess all of us misfits are really just square hamburgers in a world of round buns.

Comments

comments

Filed Under: Word-of-Mouth
About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.