Paid Word-Of-Mouth An Oxymoron

Broken Type has posted a wicked funny piece on word-of-mouth run amok, as a response to the recent NY Times article on Boston-based w-o-m advocate, Bzz Agent–an article that has several marketing bloggers buzzing.
Here’s an excerpt from the Broken Type piece: “I showed up to the office Christmas party with a festive array of Al Fresco Chicken Sausages strung around my neck like a lei. I wrote an open-source manifesto about Al Fresco Chicken Sausage and distributed it under a creative commons license in PDF form. When telemarketers would call I

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.