Crain’s Chicago Business reports that Rick Bayless likes to eat at Logan Square’s Lula Cafe when he’s not nibbling from the grill at Frontera. With two booming Chicago restaurants, a TV show, books and a Frontera product line, Rick Bayless is a chef and a brand. You could even say he’s the Oprah of Mexican […]
Word-of-mouth has always been the ultimate approach. Now, there’s an industry group dedicated to promoting its use. A core goal of WOMMA is to help grow the acceptance and legitimacy of word-of-mouth as part of the broader marketing mix.
I’ve recently come upon three new sites that deserve some props. 1) Viral + Buzz Marketing Association, a European-based site concerned, as I am, with bringing customers’ voices into the marketing mix. 2) Change This, a well designed place to publish one’s manifesto (provided the proposal receives support from the site’s users). You can visit […]