As construction of the Advertising Icon Museum — part of Kansas City's $100 million West Edge development — moves ahead, the museum has hired Leslie Strube as its first development director. The museum, originally slated to open in late 2007, is now expected to open in spring 2009. The Advertising Icon Museum will showcase a huge collection of three-dimensional advertising icons owned by Bob Bernstein, founder and …
Fake Cannes Ad Pisses Off The Real JC Penney Client
There's still a small part of me that sees the value in awards shows. But boy, it's getting really hard to defend this type of shit: J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi. The purported ad, which surfaced on the Internet after winning a prestigious …
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Where To Advertise Online? Google Knows.
The Wall Street Journal spoke to some spooked ad execs about Google's new metrics offering. "For an advertiser, the last thing you want to do is to have your adviser be the same person you are spending your money with," says Sarah Fay, chief executive of Aegis North America, the media-buying giant owned by Aegis Group of the U.K. Billions of marketing dollars a year trade hands based at least in part on Web-audience …
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Hard Numbers To Hit
Gavin Heaton, has metered out the components of digital storytelling the way a conscientious chef would when writing a cook book. Like anything, you need to start with an idea. This is the 1%. A good idea will get you started but an idea on its own is dormant. There is another 9% that is planning. You need to think through the what, why and how of your story. You need to consider the methods you will take to bring …
Striking Green Poses
You can rate the ad above, and others like it at EnviroMedia's Greenwashing Index. …
How To Become Irrelevant Online
It's kind of sad to see Associated Press limping weakly through its struggle to determine what "fair use" means to them. Or is it? Perhaps, it's equally entertaining in a physical comedy sort of way. I suppose it depends on where you stand. Whether you belong to the old guard or new media? Saul Hansell of The New York Times frames the story: A.P. — a not for profit group of 1,500 newspapers, including The New York …
Rupe Belittles Facebook In Cannes
When your brand is number one, never acknowledge the runners up. This is a long-standing rule of marketing. But one that Rupe willfully broke at Cannes. According to Brian Morrissey of Adweek, Rupe dismissed the online service as little more than "a directory." He said the attention lavished on Facebook is not in line with the challenges it has faced in building its audience into a sustainable business. "They've …
Leaning On The VO
Draft FCB is making strange videos for Claussen's Pickles. Because, "limp pickles can kill a cookout. OK, well, maybe that's extreme, but fresh pickles do matter." …
