Adpulp
Advertising News and Know-How
By David Burn
It was fortunate that Ad Age had a reporter in place to hear Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co. speak at a Nov. 15 forum on digital media presented by the Ad Club of Cincinnati Let's examine his radical humanist point of view: Mr. McConnell pointed to the drumbeat of complaints about social networks being unable to monetize their sites. "I have a reaction to …
Continue Reading about Makers Of Media, Please Stand And Identify Yourselves →
By David Burn
Renewable fuels, like solar, wind and biofuels, will grow at a brisk pace but they will account for just 2 percent of the world’s energy supplies by 2030, according to Exxon. The front page of this morning's Sunday Business section blares a provocative headline, "Green Is for Sissies." It's the mantle for a feature piece on Exxon. Exxon, the world's largest corporation with $375 billion in assets, is portrayed as a …
By David Burn
Which modern day Mad Man sports the sharpest black turtleneck? ( polls) Hat tip to Bob Hoffman for leading the way to this, and future, Poll Daddy widgets. …
Continue Reading about The AdPulp Poll: I’m Talking Dapper →
By David Burn
Anthony Michaels of San Diego is bummed. He thought his classmates were trying to reconnect with him. That's what the emails from Classmates.com said. Michaels paid for a premium membership at Classmates.com but he now claims the firm was just fishing for business, and that there were no old friends from school on the other side of the transaction. Sad, for sure. But also illegal, according to Michaels' lawyer, Brian …
Continue Reading about Old Classmates Are Just Worms On A Hook →
By David Burn
According to Ad Age, "The Most Interesting Show in the World" is the event marketing leg of the brand's "Most Interesting Man" contest. Since introducing the campaign two years ago, Dos Equis has seen double digit gains. …
By David Burn
On Slide 22, Paul Isakson says "Committing = building your brand on principles that never change." It's a wonderfully conservative notion for an unusually progressive brand. For instance, Patagonia achieves this. …
By David Burn
Saul Hansell writes in Bits that Yelp is succeeding in part because it puts citizen reviewers at the top of its list of constituencies to serve. This makes the site a poster child for user-centric design. Responding to criticism from business owners that some user reviews are unfair, Yelp also recently introduced a way for the business owner to send a message back to a reviewer. If the reviewer doesn’t choose to …
By David Burn
Ad Age spoke to Dick O'Brien, exec VP of the American Association of Advertising Agencies about an Obama presidency's impact on the ad biz. U.S. Rep. Rahm Emanuel, D-Ill., who could be chief of staff in an Obama administration, talked to the 4A's board of directors several weeks ago. "He predicted that the first order of business in the new Congress will be shoring up the economy and bringing the deficit under …
Continue Reading about The Hyper-Advantaged Few Don’t Like Change →
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