Old Classmates Are Just Worms On A Hook

Anthony Michaels of San Diego is bummed. He thought his classmates were trying to reconnect with him. That’s what the emails from Classmates.com said.
Michaels paid for a premium membership at Classmates.com but he now claims the firm was just fishing for business, and that there were no old friends from school on the other side of the transaction.
Sad, for sure. But also illegal, according to Michaels’ lawyer, Brian Kabateck. Michaels, who is seeking class-action status for his complaint, alleges misrepresentation, negligence, fraudulent concealment and violations of California’s business code.
[via Online Media Daily]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.