Dos Equis Gets Freaky With It


According to Ad Age, “The Most Interesting Show in the World” is the event marketing leg of the brand’s “Most Interesting Man” contest. Since introducing the campaign two years ago, Dos Equis has seen double digit gains.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.