On Slide 22, Paul Isakson says “Committing = building your brand on principles that never change.” It’s a wonderfully conservative notion for an unusually progressive brand. For instance, Patagonia achieves this.
The Chronicle of Bright Ideas
The Chronicle of Bright Ideas
On Slide 22, Paul Isakson says “Committing = building your brand on principles that never change.” It’s a wonderfully conservative notion for an unusually progressive brand. For instance, Patagonia achieves this.
