I like to see an agency benefit from hiring an outside firm to design their web presence. Newly rebranded Denver agency, Vladimir Jones (formerly known as PRACO), did exactly that. They turned to Culver City, Calif. firm Sisu, Inc. for a new site that helps breathes life into the agency's new identity. If you're wondering who the heck Vladimir Jones is, here's the answer... "Vladimir Jones is the very real person …
Spotlight On NW Creative: Goat Trimmers
People in the Pacific Northwest have their own way of doing things. Take grass and weed maintenance. In Topeka, you'd just roll out the John Deere and mow that stuff down. Well, Tacoma ain't Topeka. In Tacoma, they put goats on the job. Hat tip to Whitney Keyes, who writes a Seattle P-I Reader Blog called The Biz Bite. …
Continue Reading about Spotlight On NW Creative: Goat Trimmers →
Flaky Use of Blogs, Video and Twitter
Park City Mountain Resort Blog is keeping skiers and boarders up to date on slope conditions--a smart thing to do and an easy to execute social media strategy. For even more timely updates, Park City visitors can turn to Twitter, where the resort's digital DJ, Eric Hoffman, is keeping the place well waxed. The Twitterati will also want to follow PCSki. [Hat tip to Mack Collier] …
Continue Reading about Flaky Use of Blogs, Video and Twitter →
It’s A Moser-Wellman Word After All
Disney World is being taken over by the people. Yes, socialism has come to Orlando. Actually, no. It's extreme personalization that's making a splash. Disney created Sun7News.com, a site that lets you customize a video with your name or the name of a Mouse-loving family member. Annette Moser-Wellman calls the effort "marketing well." She also says, "Celebration is a need that everyone has - even in a turbulent …
Continue Reading about It’s A Moser-Wellman Word After All →
Power To The People
When you go to an agency site, where do you click? If you're like me, you look at the "Work" and then click the "About" page to learn more about the people who work there. One thing though, the bios found are typically written in lame-o corporate speak. Why not let the people tell their own stories? Better yet, why not recognize that the people already are telling their own stories, then use the agency site to point …
Let’s Talk Money
Compensation for services is a topic we rarely bring up here. Maybe because talking about how much one makes is totally taboo. Given that it is mostly unspoken and absolutely off-the-record when spoken makes this find at footnoted.org sort of interesting. It seems newspaperman Paul Bonaiuto, Executive Vice President and Chief Financial Officer for Journal Communications in Milwaukee announced his resignation back in …
Today In Twitterverse: Live Snow Reports
Portland Twitters is a live feed from Portland area residents making updates on current snow conditions. Any "Tweet" mentioning "snow", "ice" or "#pdxtst" from someone whose location is within 100 miles of Portland shows up in the live stream. The Oregonian is using Monitter to capture and dispense the data. …
Continue Reading about Today In Twitterverse: Live Snow Reports →
Ask AdPulp: Navigating the Negativity
Welcome to the first installment of Ask AdPulp. The question came in anonymously and the answer here comes to us from a marketing veteran who wishes to remain anonymous. In the future, I'd like to spread the best incoming questions around to "Friends of AdPulp," so we have a variety of voices adding value in this space. Q. How can we ever get a balanced sense of what's going on with the economy when news outlets …
Continue Reading about Ask AdPulp: Navigating the Negativity →
