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On her site Conversation Agent, Valeria Maltoni says our brains love novelty. That we are built to notice all that is different and new, a fact which keeps us moving on to higher, better ground - whatever that may be. She then righty asserts that it's hard to retain readers' attention, customers' spending habits and true commitment and energy from employees. Because the mind naturally wanders. Maltoni also looks to …

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[via Jackie Huba and the Pittsburgh Post-Gazette] …

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Yeah, I'm admittedly no fan of Mark Penn, a former advisor to the Hillary Clinton campaign, but in this Wall Street Journal editorial, he is kinda sorta somewhat concerned about the plight of the "Creative Class" and other white-collar jobs in this economy: We are totally unprepared for this new phenomenon. We have safety nets for the chronically unemployed, for the fast-food workers let go (oddly they may be the …

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The increasing trend of multiple ethnicities appearing together in commercials gets a closer look in this AP story: It wasn't always like this. For much of the past century, "minorities were either invisible in mainstream media, or handed negative roles that generally had them in a subservient position," says Jerome Williams, a professor of advertising and African-American studies at the University of Texas at …

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I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa. Then I made a few more clicks and found this commercial for Kia that uses the exact same song. Both of the spots appear to be from last year. My guess is Kia didn't buy international rights for the song, which opened up an avenue for the cause-related application in South Africa. …

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I have to admit, I was a little skeptical when I got a book by Suzanne Bates entitled, Motivate Like A CEO: Communicate Your Strategic Vision and Inspire People to Act! Because I've seen and heard way to many ad agency CEOs who simply have no motivational or leadership skills. They rule by fear, politics and the deep-seated reality that they can't handle hiring people smarter than them. So what's to learn in Bates' …

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I once had a client that was busted on several news shows for bait-and-switch advertising. But it didn't stop them and they didn't care. In fact, they're still doing the same advertising, years later. Over at Tribble Ad Agency, they're tired of the ad campaign run by LifeLock and its CEO, who has advertised his Social Security Number in an attempt to prove his company's service works against identity theft. The …

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Om Malik likes to interface with the Facebook platform via mobile device. He also believes that mobile syncing of one's key data points with location-based service offerings (advertising) is gonna be big. I recently pointed out that "as we transition to an increasingly mobile world, the location beacon takes the role of the TCP, and most mobile services (and applications) find their context from this location …

Continue Reading about Want To Make It Big In Mobile Advertising? How’s Your Geo-Social Relevance? →