Adpulp
Advertising News and Know-How
By David Burn
I'm pleased to see someone as prominent as Malcolm Gladwell take Chris Anderson's new book, Free apart at the binding. Here's a passage from Gladwell's book review in The New Yorker: His advice is pithy, his tone uncompromising, and his subject matter perfectly timed for a moment when old-line content providers are desperate for answers. That said, it is not entirely clear what distinction is being marked between …
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By David Burn
Critics of advertising love to drone on about how much people hate advertising. I say as much in this forum on a regular basis. But here is new research from Australia that refutes this basic premise. In case you didn't click through the slide show, it says on Slide 7 that 30% of respondents "love advertising" and find it "fun and entertaining." Another 30% said they "like advertising" when it's relevant to their …
By David Burn
Peter D. Kramer is a Clinical Professor of Psychiatry at Brown University. Writing in The Wall Street Journal, Karmer observes how work and one's work environment shapes one's world. The observations are obvious, but I like the way the professor describes things. When it functions well, the office teaches all of us when to stand our ground and when to be strategic. We learn that decisions don't always go our way. The …
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With all sorts of healthcare reform proposals being floated, the American Advertising Federation is in a tizzy over the specter of a tax on prescription drug advertising as a means to finance some of the healthcare proposal. Here's part of what the AAF sent out in a letter to its members: Because healthcare reform is moving very fast, and Senators communicate with each other it is vital that ALL Senators hear strong …
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By David Burn
I love when a commercial comes on the TV that is noticeably louder than the program I'm watching. Without the blasting sound from the set, I miss out on a deal or something. Plus my local auto dealers and pawn shops are paying all that money to run their spots, the least I can do is listen. But not everyone feels that way. According to The Wall Street Journal, a California legislator is trying to turn it down a …
By David Burn
Venables Bell has good intentions. Something incredible happens when you actively work to do right by people. You become utterly unafraid. Unafraid to have messy conversations. Unafraid to advocate unpopular stances. Unafraid to upend applecarts. Unafraid to hit reset buttons. Unafraid to simply be open and willing. This fearlessness also leads to disagreement. Lively debate. Occasionally, even awkward silence. …
Continue Reading about Outstanding Mission Statements: 15th In A Series →
I'll admit that a couple of years ago, I ditched my habit of watching "The Today Show" in favor of MSNBC's "Morning Joe." I kinda like it's loose style, even if the guests tend to be the same. Now it seems, Starbucks likes it too and is making it official. From The New York Times: Starbucks is becoming a naming sponsor of "Morning Joe," in what is the closest integration between an advertiser and a national news …
By David Burn
Once upon a time cinema advertising was as pedestrian as a bill stuffer. Luckily times change. [via AdHunt] …
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