Reaching For the Knob

I love when a commercial comes on the TV that is noticeably louder than the program I’m watching. Without the blasting sound from the set, I miss out on a deal or something. Plus my local auto dealers and pawn shops are paying all that money to run their spots, the least I can do is listen.
But not everyone feels that way. According to The Wall Street Journal, a California legislator is trying to turn it down a notch:

A bill sponsored by U.S. Rep. Anna Eshoo (D., Calif.) would require the U.S. Federal Communications Commission to “preclude commercials from being broadcast at louder volumes than the program material they accompany.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.