Last night I had the privilege of appearing on The BeanCast with Joseph Jaffe, Helen Klein Ross, Duane Forrester, and of course, show host Bob Knorpp. We covered a range of topics, including the effectiveness of the Old Spice campaign, whether awards and effectiveness are correlated, the move by high-end fashion labels to sell their wares online, how to measure digital effectiveness beyond just clicks and create …
Putting Bogusky–And The Ad Industry–On The Couch
Frankly, I think too many people are psychoanalyzing Alex Bogusky's decision to leave CP+B. Dude's got enough money to do whatever he wants to in life--simple as that. If he wants to make the world a better place in some way, going outside the marketing framework of MDC is probably necessary. But …
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CG On TV In China
Production company …
Flamin’
Honda Motors and RPA are advertising the good old fashioned way--by placing an eye-catching outdoor board on a busy Los Angeles freeway (the 405). Communicating Honda's innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames. The Civic GX is available in select markets across the U.S., including …
Are Mobile Ads Just Plain Annoying?
It's a small study, so take it for what it's worth, but eMarketer.com cites a study of female college students that suggests mobile ads are a turn-off: A Ball State University study of a primarily female group of college students found that a majority of them had seen ads on their phones, including 51.2% of smartphone or touchscreen phone users and 61.3% of feature-phone users. Text ads were most prevalent. Their …
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Brands Want To Know Exactly Where You Stand
Foursquare, and geolocation services in general, are on fire. Listen to Lost Remote tell it: It's probably easy to imagine how amazing this holiday weekend will be for the folks at Foursquare. Fresh Funding? Check. More press coverage than the Jonas Brothers? Check. Fortune 100 brands knocking down your door? Check. A starring role in a History Channel commercial that will air all July 4th weekend? Double Check. But …
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Is The Tea Party A Hot Target Audience?
I'm not sure I buy this argument, but The Washington Post takes a look at a new wave of ads that seem to appeal to the "Tea Party" movement: There's nothing new about patriotic commercials, especially near the Fourth of July. But Dodge's "Freedom" ad is a little different, with its direct appeal to the rebellious themes that define the "tea party" movement. Marketing consultants say the ad is one indication that the …
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Before You Head To The Airport, Check In With UPS
Here's a testament to the power of packaging. UPS is now offering customers specially designed boxes that resemble suitcases as a way to convince travelers to ship their boxes, and avoid airlines' luggage fees. UPS spokeswoman Susan Rosenberg said that airlines can usually deliver luggage faster than UPS but said luggage shipped by UPS can cost $30 to $80 less per package, depending on the route and the weight of …
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