Before You Head To The Airport, Check In With UPS

Here’s a testament to the power of packaging. UPS is now offering customers specially designed boxes that resemble suitcases as a way to convince travelers to ship their boxes, and avoid airlines’ luggage fees.
UPS_Luggage_Box.png
UPS spokeswoman Susan Rosenberg said that airlines can usually deliver luggage faster than UPS but said luggage shipped by UPS can cost $30 to $80 less per package, depending on the route and the weight of the box.
Rosenberg noted another advantage to the UPS luggage box: A tracking number lets passengers know its exact location.
That’s something airlines don’t offer.
[via Los Angeles Times]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.