Flamin’

Honda Motors and RPA are advertising the good old fashioned way–by placing an eye-catching outdoor board on a busy Los Angeles freeway (the 405).
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Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.
The Civic GX is available in select markets across the U.S., including Southern California.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.