Brands Want To Know Exactly Where You Stand

Foursquare, and geolocation services in general, are on fire.
Listen to Lost Remote tell it:

It’s probably easy to imagine how amazing this holiday weekend will be for the folks at Foursquare. Fresh Funding? Check. More press coverage than the Jonas Brothers? Check. Fortune 100 brands knocking down your door? Check. A starring role in a History Channel commercial that will air all July 4th weekend? Double Check.

But why stop there. Cable is a rich mine.
According to Mashable, Foursquare has also partnered with the Independent Film Channel (IFC) to create a crowdsourced virtual travel guide dubbed, “The IFC Always On. Slightly Off. Guide to America.”

The IFC and Foursquare partnership is indicative of a broader trend: entertainment properties pairing up geolocation services to offer branded tips or tie-ins with their core products. Mashable also notes that brands are on this now, even though some of the geolocation services are still in beta.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.