Adpulp
Advertising News and Know-How
Jason Fried of 37signals doesn't work for free and he sees no reason for me, or you, to do so. Here's an excerpt from his latest thought piece on Inc. Never be afraid to put a price on something. If you pour your heart into something and make it great, sell it. For real money. Even if there are free options, even if the market is flooded with free. People will pay for things they love. This lesson is at the …
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When The Google shifts its algorithm, money changes hands. Big money. As in billions of U.S. dollars. According to CNNMoney.com, the search giant's recent the algorithm change shifted $1 billion in annual revenue. Some of the losers felt the hit immediately. Mahalo.com laid off 10% of its workforce last week thanks to what CEO Jason Calacanis called "a significant dip in our traffic and revenue." Google's …
With the 4A's Transformation conference currently in Austin, local agency EnviroMedia Social Marketing has a few words for the visitors in regards to the Federal Trade Commission's Green Guides, which is currently under review. While EnviroMedia is not a member of the 4A's, we have been members of AAF throughout our agency’s 14-year history and have long been involved in the activities of the Austin Advertising …
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If you're going to aim, aim high, I suppose. As BusinessInsider points out, the Icelandic bank Kraupthing eventually went under. But this is some serious branding candy: I can only imagine the company-wide meeting where they rolled out this overblown spot. I'm sure they all thought they'd change the world, one deposit slip at a time. …
Continue Reading about Icelandic Bank Had Big Goals And A Big Production Budget →
During the Morgan Stanley Tech, Media & Telecom Conference in San Francisco last week, Neal Mohan, Google's vice president for product management, said the company has some 1,000 engineers around the world working to eliminate complexity and challenges from the Internet display advertising market, an effort that will prompt more advertisers to spend more of their budgets online. Mr. Mohan, who is responsible …
PORTLAND--Dylan Boyd, VP of Growth at Urban Airship, gave me a tour of the company's Pearl District digs last Friday and he helped me understand more about the software products Urban Airship provides to thousands of customers looking to optimize their mobile Apps. See an image of the lobby here. Coming in, I was wondering where Urban Airship fit in the fast-emerging Portland mobile development scene--where …
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AdAge.com launched a new design this morning. Firefox users had to open Preferences and delete cookies in order to see it, but whatever. By the way, Shawn found this funny wireframe today: It's easy to miss the joke embedded inside this wireframe. Look a little closer, then leave a nitpicking comment. …
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