Some Serious Numbers On Display

During the Morgan Stanley Tech, Media & Telecom Conference in San Francisco last week, Neal Mohan, Google’s vice president for product management, said the company has some 1,000 engineers around the world working to eliminate complexity and challenges from the Internet display advertising market, an effort that will prompt more advertisers to spend more of their budgets online.

Mr. Mohan, who is responsible for Google’s display advertising products noted the global online display ad market is currently estimated at about $20 billion to $25 billion but that it could grow to $100 billion in no time, thanks to innovations like new “cost per view” ads that are generating “lots of excitement” among advertisers.

Source: The Wall Street Journal



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.