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What are you doing next week? Do you want to attend WebVisions, the conference that explores the future of the Web and mobile from May 25-27, 2011 in Portland, Oregon? You can still register for the conference. You can also help to promote the conference on your blog, on Facebook and on Twitter. For your efforts, you will be entered to win a free pass to the conference. If you already have your pass but still …

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Need some cash for your project? Crowd-funding might be the answer. According to The Wall Street Journal, the sites—which facilitate "crowd-funding"—have taken off in the past few years. Crowd-funding emerged about a decade ago as a way for artists, filmmakers and musicians to raise donations from a community of online supporters. The idea has since spread to small businesses, who sought other sources of …

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MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads. By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time ever, this can now be tested simultaneously in multiple countries. …

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We've all seen the Old Spice "Man Your Man Could Smell Like" campaign. But depending on who you ask, you'll get any number of opinions. It increased sales. It didn't increase sales, the coupons that ran simultaneously did. It was effective. It wasn't effective. It was truly viral. It wasn't a real viral effort. And so on. The latest person to pour cold water on the deodorant is Jeff Rosenbaum, the founding partner …

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"An RFP is a statement of distrust." -Ken Robbins Ken Robbins, CEO of Response Mine Interactive in Atlanta, doesn't participate in Requests for Proposals (RFPs). He says they're a waste of time for his agency and the client. "Any client can review its agency without a formal selection process. They just have to pick up the phone and ask a competing agency to come give a 'capabilities' pitch." True dat. …

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The Google is a big believer in the future of mobile and mobile advertising. Naturally, the nerds have the data to back up their enthusiasm (and a video presentation of the data set). 70% of us use our smart phones while inside the store (to check price, get product details, etc.) And 42% of us who see a mobile ad, click on it. Yet, 79% of "top advertisers" don't have a mobile optimized site. …

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