In related Twittereze, The Los Angeles Times shows evidence of the company's "founding document" as if Twitter was a nation, not a short messaging service. …
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Today In Twitterverse: Arguments From British Psychologists
A reporter for The Sunday Times of London asked a handful of psychologists to analyze why people use Twitter. The scientists came back with some pretty damning reasons. Like this one, from clinical psychologist Oliver James. "Twittering stems from a lack of identity. It's a constant update of who you are, what you are, where you are. Nobody would Twitter if they had a strong sense of identity." Somehow, I don't …
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Today In Twitterverse: A “Contrary” Opinion
"One of the most salient features of our culture is that there is so much bullshit." - Harry G. Frankfurt Hoffman/Lewis President, Bob Hoffman, thinks Twitter is "the narcissistic keeping in touch with the feckless." let that sink in for a moment Naturally, the Twitterati ventured over to The Ad Contrarian's site to set the man straight. So, Hoffman had to boil the problem down to its essence in the comments. I have …
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Today In Twitterverse: Search And You Shall Prosper
John Borthwick, an investor in Twitter, sees Twitter's real time search as the stone capable of slaying Google the Search Giant. Reflecting on a three-day training session at AOL back in the day, Borthwick writes: He (Clay Christensen) said time and time again disruptive business confuse adjacent innovation for disruptive innovation. They think they are still disrupting when they are just innovating on the same …
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Her Sponge Smells Like A Hot Dog
Virginia Heffernan is one of my favorite writers at The New York Times, along with Rob Walker and a few others. She writes for the Sunday Magazine and also keeps a blog up. Today she strolls down Facebook Update Lane. Her friend Lizzie, a poet, has a theory about this new literary form. "Unlike ALL other walks of life, status updates are the appropriate places for spontaneous bursts of joy and being. You shouldn't …
Today In Twitterverse: Tweet Your Order, Take Two Bucks Off
Milwaukee's Meglio Pizza is offering Twitter users $2.00 off their next pie. I'm making note of it because this is what's right with Twitter. There are boatloads of social media experts ready to instruct business owners on how to use Twitter properly, but depending on one's product or service offering, it needn't be all that complicated. As in any medium, fundamentals matter. Deliver consistent value to your …
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Today In Twitterverse: Coffee by Tweet
Yes, it's also a sales channel! Houston Twiterati are at this very minute placing drink orders with the baristas @coffeegroundz via Twitter, the micro-blogging platform rumored to be worth $250 mil. Mr. Tweet, says, "How cool is that? You don't even have to stop working to walk to the counter and order a coffee." …
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Today In Twitterverse: Share of Voice
Jon Buch is creative director @ Gigya, Inc. and a "semi-naughty photographer." …
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