Today In Twitterverse: A “Contrary” Opinion

“One of the most salient features of our culture is that there is so much bullshit.” – Harry G. Frankfurt
Hoffman/Lewis President, Bob Hoffman, thinks Twitter is “the narcissistic keeping in touch with the feckless.”

let that sink in for a moment

Naturally, the Twitterati ventured over to The Ad Contrarian’s site to set the man straight. So, Hoffman had to boil the problem down to its essence in the comments.

I have nothing against the digital world or social media. As a matter of fact, I’m a heavy user of both. What I object to is:
a) Bullshit
b) Fanaticism
c) The continual hyping of one digital flavor of the week or another (chat rooms, podcats, blogs, MySpace,user generated content, YouTube, Facebook, Twitter) as the next thing that’s going to change the world. As far as I can tell, the world is pretty much the same piece of shit it was before the interweb.
d) Did I mention bullshit?

Hoffman also questions who is using Twitter. He says his college aged daughter and her friends have never heard of it. “I can’t help but believe that Twitter is strictly for the middle-aged and the prematurely middle aged,” he says.
In another post about Twitter, Hoffman says his critics labeled him “protective of traditional advertising.” His response here is dead on. “It doesn’t need my protection. Advertising is like an insect. It will be here long after we’re all dead.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.