Milwaukee’s Meglio Pizza is offering Twitter users $2.00 off their next pie. I’m making note of it because this is what’s right with Twitter.
There are boatloads of social media experts ready to instruct business owners on how to use Twitter properly, but depending on one’s product or service offering, it needn’t be all that complicated. As in any medium, fundamentals matter. Deliver consistent value to your fans/customers/community and you’re doing it right.