Adpulp
Advertising News and Know-How
Do you smell that smell? I believe a degree of odiferous air has been let go from the social media bubble. According to USA TODAY, LinkedIn reported a 46% rise in first-quarter revenue, to $473.2 million, but a loss of $13.3 million. The news sent LinkedIn shares down 2% in after-hours trading, to $159.02. Its stock, meanwhile, is down about 40% from its all-time high of $257.56 per share in September. …
Continue Reading about LinkedIn Stock Price Down 45% from All Time High Last Fall →
The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days of compelling presentations and panels from the brightest minds in …
Continue Reading about SXSW: The New World’s Fair for Brands →
Wearable technology is here and it is not just for geeks. If it were just for geeks, The Google wouldn't need to cloak their Google Glass developments on a barge in San Francisco Bay. According to Los Angeles Times and CBS News, the barge/building currently at Hangar 3 of Treasure Island, may be a "kind of giant Apple Store" for Google Glass, the company's wearable smartglasses. Once the project is …
The next big thing is here, according to Samsung. This spot for the Galaxy Note 10.1 aired during college and pro football this weekend, and each time I saw it I thought, wow, this is nothing like an iPad. Of course, I've never fully appreciated my iPad. It's like a big iPhone that doesn't make or take calls. But I digress. The Galaxy Note 10.1 helps you multi-task to stay ahead of the game. And it let's …
Continue Reading about Careful Apple, Samsung Is Manufacturing Digital Kryptonite →
Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)--America's Cup Sailing, in this instance--Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company. Forget for a second about Oracle and its products, and look instead at these powerful brand …
Continue Reading about Oracle Sails Into Brand Sponsorship History →
Vine is Twitter's new video App, where users capture short bits of video to share with their friends. Naturally, brand marketers are jumping all over this as widespread adoption among smart phone users is rapidly on the rise. According to Techcrunch, Vine is presently the #1 free App in the iTunes store. Here is a look at how my alma mater is applying itself on the platform: What are you bringing to …
Continue Reading about Download Vine, Make A Movie and Share It →
If you're wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. The action on the ground, as you might imagine, is spurring significant …
A while back, I wrote about the automated Fantasy Football recap articles I'd been getting this year. It got me thinking. With so much space to be filled (see David's post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and used to create realistic writing, we could see a lot more automated creativity: Just imagine a friendly-sounding paragraph …
Continue Reading about Automated Creativity Is Coming But Its Success Won’t Be Automatic →
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