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Advertising News and Know-How
When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. https://youtu.be/ahaOB_HFEO0 The spot also makes an incredible point—we connect with people's stories, and by extension brand stories. It's not their name or …
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Austin, Texas and outlaws go together like Waylon and Willie. Also, like South By and crowds. Or BBQ and mouths. But I digress... Let's look at some new beer commercials... https://youtu.be/BKPNBDcoLDs https://youtu.be/Hob4cmuPKfU The old-timey quality of these spots is different enough to be interesting. What I really like is the copy. Back in the '70s there were people in Austin who liked music and …
Gregory Solman of Adweek claims that Austin-based GSD&M Idea City is getting some swagger back in its boot step after some tough account losses. image courtesy of Flickr user, andreanna Solman also examines the shop's "Purpose Branding" platform: For GSD&M, COO Duff Stewart, said, "purpose-based branding" meant helping Southwest Airlines understand that it was "not in the airline business but the freedom …
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