Adpulp
Advertising News and Know-How
By David Burn
Pepsi Co. is blowing off the Super Bowl this year. So, we won't be seeing this kind of slapstick entertainment from the beverage brand like we did last year. According to Meg James of Los Angeles Times: Pepsi's decision to sit out the Super Bowl, once deemed a can't-miss showcase for major advertisers, underscores how the Internet is reshaping marketing by providing companies less expensive ways to convey their …
Continue Reading about Pepsi Departs Super Bowl For Another Game Entirely →
By David Burn
Promotions are often, but not always, based on a free giveaway offer. If it's a sweepstakes, there's glitz in the offer itself, but the prize is terribly remote (only a handful of winners). Price promotions, on the other hand, are hard to beat, especially when they strike a cultural nerve and are backed by a Super Bowl media buy. According to Ad Age, Spartanburg, SC-based Denny's is caught in the same slump as the …
By David Burn
Dave Herbert, 32, and brother Joe, 33, two aspiring filmmakers from Indiana are in the money. They won one million dollars from Doritos, after the snack food brand decided to air the brothers' "consumer" generated spot during the Super Bowl. The winning spot, made for less than $2,000 and filmed at a YMCA, shows a man using a snow globe as a crystal ball. He lobs it though the glass on a vending machine after …
By David Burn
After watching last night's run of commercials, Paul Venables was not impressed. Now the San Francisco ad man is calling for a creative New Deal. An armistice in the battle being raged in American homes every Super Bowl. A peace accord in the war over garnering cheap laughs. Let us lay down our loveable chimps. Our crotch hits. Our disrobed women. I advocate a cease-fire between our talking babies and our …
Continue Reading about How Do These Hacks Get Anywhere Near A $3 Mil. Super Bowl Spot? →
By David Burn
Vinny "Whazzup?" Warren named Career Builder's spot best of show last night. Then, in an exchange with Dr. Wolk on the subjective nature of judging, Warren wisely adds "...well the thing is that we're really just judging entertainment really. so it's not that surprising. plus, it's a chemical reaction in a way. part of it is the crowd reaction to what you all see. i know it was with me." The chemical reaction I had …
Continue Reading about Ride A Dolphin To Your Dream Job In Lala Land →
By David Burn
This spot made very little impression on me last night. But this morning I like it. And there's good reason for this. Last night, I was at a party. I couldn't hear the commercials very well. It's something brands might want to keep in mind--to make an impression during the game, go visual. The spot above does a nice job of making a lasting impression. Now the hope is millions will see it online or on TV again when …
Continue Reading about And The Winner for “Best Copy In A 2008 Super Bowl Commercial” Goes to Hulu →
I only have one comment from all of last night. This was wretched: flowers - florists - flower delivery You want to order some fresh flowers? Fine. It's very simple. You can go to 1-800-Flowers.com and choose the "florist delivered" option. Works every time. Screw these guys. …
Continue Reading about I’d Love To Send Flowers To This Brand’s Funeral →
By David Burn
Frito-Lay grabbed the top spot in USA TODAY's Super Bowl Ad Meter for the first time. Frito-Lay's Doritos ad featuring an office worker using a crystal ball to free Doritos was the most popular, according to USA TODAY's Ad Meter. Volunteers gave the ad a score of 8.46 (on a scale of 0 to 10). The top five ads are: 1. Frito-Lay Doritos - Crystal ball sees free Doritos - 8.46 2. Anheuser-Busch Budweiser - …
Continue Reading about It’s Not Science, It’s A Press Release →
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