Daniel Gross, the Moneybox columnist for Slate, business columnist for Newsweek, and author of Pop! Why Bubbles Are Great for the Economy questions the wisdom of stadium naming rights in this time of publicly funded bank bailouts. Citi Field is also a tough one. In 2006, Citi signed a $400 million, 20-year deal to name the Mets' new stadium after the company. It's hard to walk away from signed contracts. And if Citi …
Elite Runners and Their Shoe Brand Schooled By A Teacher
Elitism sucks. It doesn't matter where it's found, it sucks. Arien O'Connell, a fifth grade school teacher from New York, found it on Sunday when she finished this year's Nike Women's Marathon, with a time 11 minutes faster than any other runner. Yet, she was not declared the winner because she was not registered as an "elite runner." Public relations professional, Brian Solis, shares some great advice and also …
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The Face of The NHL Brand
Sidney Crosby of the Pittsburgh Penguins is sometimes called "The Next One" by fans. It's a flattering reference to "The Great One," a.k.a. Wayne Gretzky. “He’s their LeBron,” said Bruce Jacobson of Young & Rubicam, the advertising agency that created the N.H.L.’s new star-centric campaign. In addition to Crosby, ads will feature Patrick Kane of the Chicago Blackhawks, Henrik Lundqvist of the Rangers, and Dion …
Blogging Gets Its Turn At The Plate
Major League Baseball is spending $65 million this fall to advertise its postseason action, according to The New York Times. When Major League Baseball was looking for a pitchman last year for the postseason, it turned to the social networking site MySpace and found that Dane Cook, the comedian and actor, had a lot of friends. This year M.L.B. and its playoff and World Series broadcast partners, Fox and TBS, decided …
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This Looks Like A Fun Account
New creative from RPA in Santa Monica: p.s. The college football season kicks off this weekend. I hope you're ready for it. …
NFL Stars Make V-Formation for Reebok’s Speedwick Performance T-Shirt
[via Tim Nudd at Adfreak] …
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Actually, Basketball Is Fake And Pro Wrestling Is Real
I'm not an NBA fan, but this Ad Age story is wild: According to a new survey of 907 people released exclusively to Ad Age today, more than one-third (37%) of respondents believe that the National Basketball Association somewhat or very likely alters the outcomes of its games. The YouGovPolimetrix Omnibus Poll found that among "casual" or "avid" fans, an even higher number, 41%, think it's either very likely or …
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Barkley Pedals A Lifestyle
Barkley is sponsoring a bike racing team to the tune of $50,000, according to Stuart Elliott. The goal of the agency’s stake in the Hincapie Barkley development team is meant to deliver experience in sports marketing as well as access to consumers who are young — or young at heart. “It’s a great way, a unique way, to get information we can use for existing clients or new clients,” said Brian Brooker, chief executive …
