Barkley is sponsoring a bike racing team to the tune of $50,000, according to Stuart Elliott. The goal of the agency’s stake in the Hincapie Barkley development team is meant to deliver experience in sports marketing as well as access to consumers who are young — or young at heart. “It’s a great way, a unique way, to get information we can use for existing clients or new clients,” said Brian Brooker, chief executive …
The Show Must Go On
According to TV Week, television execs are not sweating the news that Major League Baseball players use steroids. Last season, baseball had record attendance and revenues and ratings were also up sharply. "Major League Baseball fans are extremely passionate and we do not feel the report will change that. We look forward to our continuing partnership with Major League Baseball in serving its fans," ESPN said in a …
