The Show Must Go On

According to TV Week, television execs are not sweating the news that Major League Baseball players use steroids.
Last season, baseball had record attendance and revenues and ratings were also up sharply.
“Major League Baseball fans are extremely passionate and we do not feel the report will change that. We look forward to our continuing partnership with Major League Baseball in serving its fans,” ESPN said in a statement.
In other words, the ad revenue will continue to roll in, so what’s the big deal?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.