Actually, Basketball Is Fake And Pro Wrestling Is Real

I’m not an NBA fan, but this Ad Age story is wild:

According to a new survey of 907 people released exclusively to Ad Age today, more than one-third (37%) of respondents believe that the National Basketball Association somewhat or very likely alters the outcomes of its games.
The YouGovPolimetrix Omnibus Poll found that among “casual” or “avid” fans, an even higher number, 41%, think it’s either very likely or somewhat likely that the NBA alters the outcome of games. Couple that with the fact that only 46% of the poll was aware that an NBA referee was recently investigated by the FBI for receiving cash payments in return for passing inside information along to friends and gamblers, and it’s clear the NBA has a lot of cynicism to overcome.

Is there any legitimacy to this poll? Do we, as a society, trust anything anymore?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.