We tend to think of NFL football teams, not as brands, rather as teams. Which is the way it should be; nevertheless NFL teams are big business, partly because each NFL team is a strong brand. Yet these strong brands are not immune from recessionary pressures. According to Forbes, NFL team values fell two percent last season to an average of $1.02 billion, the first decline since the magazine began tracking the …
NFL Legend John Randle Stars In Spots For Vikings Scratch Game
On behalf of Minnesota State Lottery, Minneapolis agency OLSON recently employed the comedic talents of Twist Director Grady Cooper. Cooper calls the spots, "Stupid comedy for smart people." Which might be funnier than the spots themselves. …
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It’s Almost Time For Football. R You In?
Hirshorn Zuckerman Design Group (HZDG) is breaking new work for the Washington Redskins. The campaign stars new additions Quarterback Donovan McNabb, General Manager Bruce Allen and Head Coach Mike Shanahan, along with fan favorites London Fletcher, Chris Cooley, Santana Moss and Brian Orakpo Redskins - "R You In?' from HZDG on Vimeo. This new integrated campaign is designed to energize Redskins fans in advance of …
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Cleveland’s Sports News Becomes Front Page Ad
[via Columbia Journalism Review] …
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Ron Huey Sells His Agency, Joins Buyer In Sports & Entertainment Arena
Ron Huey, wrote this morning to say huey+partners has joined forces with CSE-a leading sports and entertainment agency. I asked Huey how the deal come about, and if it might be yet another sign that the old ad agency model is lacking in several key ways. "Unlike many, I don't believe the "ad agency is dead," he said. "But the ones that will survive and thrive obviously have to evolve and differentiate themselves. No …
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Brooks Brings A Bit Of Carnival To The Marathon
The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks' sponsorship of Rock 'n' Roll Marathon, a series of races paired with rock concerts. The next race is in Seattle on June 26. At the center of …
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Loyalty–The Dream Brand Managers Dream
Hyundai is an official sponsor of the 2010 FIFA World Cup. Here's one of the brand's new TV spots, from Korean-owned agency, Innocean, in support of the sponsorship. …
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The World Cup Is Just What The Ad World Needs
Sluggish spending on all fronts has led to a global economic slowdown, or crisis, depending on one's location and situation. Now, the world's favorite sport is helping to turn the tide. According to BusinessWeek, the World Cup will add as much as $1.5 billion to advertising spending this year as Coca-Cola Co. and Nike Inc. pay top prices for air time. Whether it's rapper Snoop Dogg recast in the Star Wars cantina …
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