It’s Almost Time For Football. R You In?

Hirshorn Zuckerman Design Group (HZDG) is breaking new work for the Washington Redskins. The campaign stars new additions Quarterback Donovan McNabb, General Manager Bruce Allen and Head Coach Mike Shanahan, along with fan favorites London Fletcher, Chris Cooley, Santana Moss and Brian Orakpo

Redskins – “R You In?’ from HZDG on Vimeo.

This new integrated campaign is designed to energize Redskins fans in advance of the upcoming season, specifically promoting the availability of Club Seats at FedExField. “R you in?” serves as a “call to action,” communicating the fact that the time is now to become a part of this new era of Redskins football.
“We’re very pleased with the work HZDG has done,” said Redskins CMO Mitch Gershman of the agency’s campaign. “The concept really captures the renewed focus of our organization and is already creating a new level of excitement.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.