I've been looking at making the move to a client side position and last week I had the opportunity to learn first hand just what that could mean. There's a Fortune 1000 company here in Portland that wants a Social Media Specialist to join their marketing team. Even though I've said several times that "there is no such thing as social media, there's only media people interact with and media people ignore," I pursued …
Excuse Me, But Someone Just Took A Dump In Your Stream
I'm sad to say that all sorts of nefarious activity is showing up in my Twitter stream these days. Asshats are sending me @reply messages with a link that seems innocent enough until clicked. The porn bots are much easier to spot, since the avatars feature young ladies in revealing garb. Sadly, it's going to get worse before it gets better, if indeed it does get better. The challenge isn't small. Tweet-Spam comes in …
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One Way Or The Other, Ford’s “Fiesta Movement” Is Textbook Bound
Ford, a legendary brand that is part of the fabric of American culture, is out in front on the race to embrace social media. Last April, we brought Ford's Fiesta Movement to your attention. Now USA TODAY is on the story. In April, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they're required to upload a video on YouTube about the car, and they're encouraged to talk -- …
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It’s Really The Machine’s Fault
Sony Vaio W Series claims to be the perfect machine for social media addicts. They sure have a funny way of showing it: Be sure to visit the Social Media Addicts Association web site, StopWritingOnMyWall.com, where you can make your own video confessions, sign a petition or purchase t-shirts that say things like "I Have Real Friends" and "@everyone, leave me alone!!!". This is good stuff. If AdPulp gave out awards, …
Yet Another Facebook (and MySpace) Story: Sorry Substitutes
Newsweek is reporting that one in four Americans feels lonely. Sad as that is, widespread use of smart phones and MyFaceSpace aren't helping matters much. Social-networking sites like Facebook and MySpace may provide people with a false sense of connection that ultimately increases loneliness in people who feel alone. These sites should serve as a supplement, but not replacement for, face-to-face interaction. For …
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Share of Share
Add to Any is a service that helps publishers spread their stories across the social web and helps readers share the stories they find particularly noteworthy. Naturally, the service keeps track of where people are doing the most sharing, and their answer is Facebook. Mashable has more on the story, and Silicon Valley Insider points out that Twitter is already about half as popular as Facebook for sharing with only …
And We Thought The 80s Was A Self-Absorbed Time In America
Tom Peters, what have you wrought? To be in business today, our most important job is to be head marketer for the brand called You. These platitudes come rolling off the press and their shiny newness brings a crowd to ooh and aah. But that doesn't mean a solid case is being made. It seems to me now that things are shaky shaky, people are starting to test the foundations. Nathan Burke, a Marketing Manager in Boston …
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Kruse’s Ship Is Called “Brand Love”
Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG's ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter to her and other Coca-Cola brand managers: [via Adweek's Real Time Cannes] …
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