Add to Any is a service that helps publishers spread their stories across the social web and helps readers share the stories they find particularly noteworthy. Naturally, the service keeps track of where people are doing the most sharing, and their answer is Facebook.
Mashable has more on the story, and Silicon Valley Insider points out that Twitter is already about half as popular as Facebook for sharing with only about one-tenth as many users.
Interestingly, email is a pretty feeble option for social sharers.
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I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.