Edelman put out a new study about trust and it has residents of Adlandia hopping. Big Orange Slide says, "Just as many marketers are getting comfortable with shifting dollars to social media, Edelman's latest 'Trust Barometer' presents something of a wrinkle in the plan: the number of people who view their friends and peers as credible sources of information about a company dropped by almost half since 2008, from 45% …
To Me, “Does Social Sell?” Is The Same Question As “Does Advertising Sell?”
It may be a national holiday, but that's not stopping Adweek's Brian Morrissey from asking the hard questions in his piece published today, Does Social Sell? While digital channels and online interactions offer a plethora of data points, they don't come with a set playbook for assigning value. Marketers have grown comfortable with formulas like gross ratings points and frequency, time-tested formulas for building …
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Fighting Words
PORTLAND--It's a drizzly Thursday afternoon, but inside Paddy's Bar on SW First and Yamhill things are amazingly clear. Dave Allen, a partner in Fight--the strategic marketing firm he launched last year with Justin Spohn and Rob Shields--is holding court. He asked me to join him in order to practice his agency's pitch. I said yes because I like Dave, he promised me beer(s) and I'm curious about Fight's …
Refresh Everything, Including Your Browser
Pepsi's decision to avoid running Gatorade, Pepsi, Diet Pepsi or Mountain Dew spots during the Super Bowl and to instead concentrate on a social media campaign with charitable giving at its center, seems to be working wonders. Atlanta Constitution Journal reports: According to Nielsen Co., PepsiCo is getting more attention on the Web than any other advertiser except Focus on the Family. PepsiCo got 21.6 percent of …
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Monday Meditation: Beyond Social Media, There Is Social Production
John Willshire, Head of Innovation at PHD Media in London asks, "How do you socialize production?" He says the answers to this question add up to a new "blueprint for the communications industry." His point is we need to stop searching for the one big idea that can be communicated in a mass channel. In its place will be lots and lots of ideas all through the company, that bring customers into product development and …
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Social Space Fermentation
Social media marketing and analytics provider, Lift9, sees some needle movement in the wine industry. For instance: * 700,000 people watch wine related videos each month. * Over 7000 wine tweets/ day * Over 1300 wine bloggers * The wine experience has become portable with over 300 iPhone apps. Wine is a topic with many passionate fans, so it's only natural that these passionistas would take to the Social Web. I did …
Social Media Strategy Fits The Kitzhaber Brand
Provide Oregonians a free undergraduate education. Create a state-run micro-loan program for Oregon startups. And help strengthen the creative economy. These are some of the ideas Oregonians are providing to John Kitzhaber, who is running for Governor in 2010. Ben Jacklet at Oregon Business writes: The Kitzhaber campaign's website for ideas has received dozens of suggestions from Oregonians ranging from jobs for the …
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Social Sites, The New Watering Holes
If we're to believe two European marketing execs, branded microsites may soon be a thing of the past. Here's the news from New Media Age: Prinz Pinakatt, the Coca-Cola Company's interactive marketing manager for Europe, said, "In some cases some of our campaigns won't need a coke.com-hosted site. In most cases these will still exist as it's the most obvious destination for a consumer, but it might only be a page …
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