Ian Schafer of Deep Focus, Noah Brier of Barbarian Group, Brian Morrissey of Adweek, and Alan Wolk got together at Morgan's Hotel in Manhattan last fall to discuss current issues in marketing communications. Thanks to the presence of video cameras in the room, we can now drop in on the conversation. The Social Media Bubble Part 3 of 3 from Hive Awards on Vimeo. …
For Commodities To Compete, Real Value Has To Be Found In The Brand And the Experiences It Creates
Consumer packaged goods brands are losing share to less-expensive store brands, a fact that marketing execs working at CPG companies and their partners in agencies around the globe are trying to reckon with. According to eMarketer, and its new report there's hope for brands in online loyalty programs. In addition to regular e-mail communication, CPG marketers need to develop tactical social media hooks and integrate …
Mission-Driven Communications In The Social Space
Chad Norman helps organizations supercharge their Web experiences at Charleston, SC-based Blackbaud, a software developer focused on the non-profit sector. Turns out his advice on how to use social tools is applicable way beyond the non-profit sector. Take a look: 50 Social Media Tactics for NonprofitsView more presentations from Chad Norman. …
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Coffee Is For Closers. Social Media Is For Openers.
According to a new survey from RSW/US and Second Wind, agencies aren't using social media tools to their full advantage. Nearly three-quarters of the 212 agency leaders polled are connected to LinkedIn, 66 percent to Facebook and 56 percent to Twitter. But when asked how frequently they use each, the majority said no more than once a month. For example, 47 percent conceded that they never tweet, 7 percent said they …
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Hill Holliday Serves Us A Royale With Cheese
When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, "the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation." I really wasn't sure what that meant, but now I have a better idea. For one, Hill Holliday's Web team is writing custom headlines and inserting them into the header section of their new site. The headline a visitor sees …
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Brands Are Getting Social And How
According to MarketingProfs, social media marketing is now a widely adopted practice, despite the fact that the field is in its infancy. Personally, I think the contests and coupons category needs a little more love from the Chief Marketing Officers in question. Twitter and Facebook are great venues for promotions, even if it's something simple like what's on the menu today. For instance, look at how Mother's Bistro …
Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially
The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it's also a popular topic over at PR Squared. Site host, Todd Defren, writes: My main thesis is that PR is and has always primarily been about day-to-day relationships, thus is tailor-made for the gruntwork of Social Media, whereas Advertising is more about the paid-for message of a campaign …
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Do You Have Love For Honda? Express It.
Ad Age is reporting on how happy Honda is with it's "Social Experiment," a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed "Everybody Knows Somebody Who Loves a Honda," to recruit fans of the brand. Honda initially supported the site with a sprinkling of ads on Facebook. "It wasn't a big media buy, but it got a lot of attention," said Tom Peyton, …
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