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Thousands Of Followers, But A Handful Of Friends

Umair Haque, Director of the Havas Media Lab, wasn't very popular with the digerati last week in Austin, but his article about the social media bubble on Harvard Business Review is sparking some interest. The "relationships" at the heart of the social bubble aren't real because they're not marked by mutual investment. At most, they're marked by a tiny chunk of information or attention here or there. ...because those …

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Engage: A Deep Dive Into The Social Media World Of Today

I'll readily admit I'd never heard of Brian Solis when I received a copy of his new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. But I suppose when Ashton Kutcher writes the foreword to your book, like he did here, you can do what Solis does and describe yourself as "one of the most prominent thought leaders in social media" as well as a "digital …

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Friends Don’t Let Friends Pay Retail

SocialBuy is a new "social buying" site offering vouchers for discounts on luxury products and services often from retailers that have never before discounted -- but now must in order to stay afloat in this economy. Naturally, the company wants to use social media to spread its social buying message. That was interesting... This is how it all works. SocialBuy negotiates "unbelievable local deals," (currently only in …

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Pete Blackshaw Ads Value To Ad Age

I gave Ad Age a hard time this morning on Twitter for outsourcing so much of their content to industry pros, instead of relying on journalists (inside and outside their organization) to report news. Clearly some industry pros are better than others and their opinions carry more weight. Pete Blackshaw from Nielsen, for instance, is one person in the Ad Age stable that I consistently want to hear from. Here's a quick …

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Men’s Wearhouse Turns Social Kids Into Sales Reps

"Turn your friends into cash!" Damn, let's get right to business, why don't we? According to Clickz, Houston-based Men's Wearhouse is using social media marketing to boost its referral program and encourage tux rentals for the prom. Last year "prom rep" participants had to visit a local store to enroll. This year, the entire program can be executed at a dedicated Web site, MWTuxonline.com. The site gives registrants …

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Time For A Raise

Talking about how much money you make has been taboo for as long as I can remember. But we live in a different time today. A time of radical transparency. I don't know if that's what led social media consultants Mack Collier and Chris Brogan to post their rates, but what drove them to do so isn't as interesting to me as the rates themselves. Brogran's day rate is $22,000. Can you get $22,000 a day? I don't know. I …

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When You Feed The Machine, It May Try To Return The Favor

According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are "less commercial phenomena, they are more personal phenomena", more similar to "writing letters to our mothers" than watching television. "Invading these [social] media with commercial messages might not be the right thing," Sir Martin told delegates at the Financial Times Digital Media and …

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Social Media ROI Is Meat For Ad World Sharks

Shel Israel, author of Twitterville and social media advisor to brands is proposing to write a new book. One of the things he hopes to tackle in the new book is the question of social media ROI, which is a bruised and bloody topic today. I am not absolutely certain that I will show a direct correlation between social media and the bottom line. But I have a decent amount of evidence that shows big companies like IBM, …

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