Friends Don’t Let Friends Pay Retail

SocialBuy is a new “social buying” site offering vouchers for discounts on luxury products and services often from retailers that have never before discounted — but now must in order to stay afloat in this economy.
Naturally, the company wants to use social media to spread its social buying message.

That was interesting…
This is how it all works. SocialBuy negotiates “unbelievable local deals,” (currently only in San Francisco and Los Angeles, but more cities will be coming online soon). But the deals are only good if a pre-determined number of people opt in. Here, take a look at today’s deal in Los Angeles…
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The retailer’s interests are protected through volume, which SocialBuy brings to the table via the social nature of the Web.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.