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You Are Not Your Follower Counts, Alexa Rankings, Etc.

Social media professional, Chris Brogan, meditating on the Internet's impact on "time and friendship" wonders if a "social crash" may be imminent. If I talk to 100 people on twitter for 6 minutes each, that's 10 hours. If I respond personally to 120 of the 600 or so emails and contacts I get a day, that's 2 hours. If I call 10 people for six minutes each to "catch up," that's another hour. 100 small Twitter …

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Jimmy John’s Takes Sub Dump On Dude’s Lawn, Shares It For Everyone To See

It seems to me that Jimmy John's--more so than other sub chains--has their Social Media Marketing game face on. The brand is on Twitter, YouTube and Facebook and they have a frequently updated blog called FreakFast, where they're busy directly engaging with fans via "Picture of the Day" uploads and other means. Clearly, Social Media Marketing is easier to do when a company is already promotional and experiential by …

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I See A Cyber Lion In Someone’s Future

I've been waiting to see what Iain Tait would bring to Wieden+Kennedy, aside from another British accent. Well, the waiting is over... Marshall Kirkpatrick of ReadWriteWeb is giving much credit to Tait for Old Spice's "Man on a Horse" personal video responses, which is fast becoming the social media marketing story/campaign of the year. Iain Tait, Global Interactive Creative Director at Wieden, is leading the effort. …

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Social Is A Given (The Fad Is The Guru)

RealTimeCannes.com is a micro-site from Adweek dedicated to coverage of the ad biz's premier wank fest. Thankfully, Adweek is interested in more than Lions. Here's Brian Morrissey asking Euro RSCG's Fernanda Romano about social media marketing. According to a 2009 Adweek piece, London-based Romano is Havas' global creative director for digital and experiential advertising. Bonus click: Romano on inspiration at …

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Attention Is A Finite Resource Under Siege

PORTLAND--Portland Ad Fed is hosting a heady event for a sunny Friday afternoon in June. Eric Anderson, Vice President of Marketing at Portland agency, White Horse, is here in the EcoTrust Building, ready to expound on social media marketing and what its practitioners might learn from game theory, which was developed to analyze nuclear options during the Cold War. If it sounds like an academic topic, it is. Anderson …

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It’s Official, Geeks Now At The Center Of The Enterprise

Mashable got the big tour of Gatorade's Social Media Command Center, located in the company's marketing department outside of Chicago. Gatorade's tools are also being used to optimize landing pages and make sure followers are being sent to the top performing pages. As an example, the company says it's been able to increase engagement with its product education (mostly video) by 250% and reduce its exit rate from 25% …

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