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This Works: A “Wildly Stronger” Social Media Marketing Plan And Execution

When he's not on a blogging sabbatical, my friend Bob Hoffman is relentless in his search for just "one major consumer-facing non-native web brand that has been built primarily by web advertising." Even the most ardent supporters of digital advertising are challenged to provide an example. But what if we remove the modifier, "major" from the equation? Will that lead us to an impressive case study? You and Bob be …

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The Brand To The North Is Taking Questions

Canadians are asking questions of McDonald's. "Does your Egg McMuffin use real eggs?" "How is it that Burger King has a veggie burger and McDonald's doesn't?" "Is there beef in your fries?" "We know that there are questions out there, and that there are myths out there," McDonald's Canada chief marketing officer Joel Yashinsky said to The Globe and Mail. "We need to have a conversation with our …

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Ad Folks Live In A Bubble And Social Media’s A Part Of It

I'll admit, I thought the whole Arcade Fire/Google "The Wilderness Downtown" thing was kinda cool, but I definitely didn't go gaga over it the way many people in advertising did. Now, Business Insider takes a look at just how aware the general population is of some of the more lauded social media efforts. I'm not sure I'd put the title this way, but it's called, Here's The Dismally Small Number Of 'Normal' …

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10 Easy Steps You Can Take Today To Achieve Social Media Stardom And Make Buckets of Money

If you’ve been paying attention these past few years, you know by now that the world is most definitely your oyster. Thanks to the game changing power of the Internet, you can disrupt markets, wear a sarong to work and never answer to a clueless boss again. Sure, it may sound too good to be true. But trust me when I say that doubt will get you nowhere. On the other hand, the more you believe in yourself, the more …

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Add Social Gaming To The Growth List

I'll admit, I'm not much of a social gamer, but I certainly know plenty of people who are. Reuters takes a closer look at the growth and popularity of advertising on social games: Social game ads are in their infancy and there is no industry standard for which to measure their reach. Conversion rates, or the rate at which people buy products they have seen advertised, are also low, according to eMarketer …

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Sponsors Of The Olympics Go For Social Media Gold

It's an Olympics year, and with social media bigger than ever, Fox Business takes a look at how Olympic sponsors plan to get social: Take Samsung Electronics, which recently launched its U.S. Olympic Genome Project. It uses a game called "How Olympic Are You?" to establish people's connections to the Olympics, such as finding athletes from their hometowns, or athletes who like the same music or movies they …

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Email Isn’t Shiny and New, But It Works

There are so many ways to reach prospects and customers today. But which path is best for business? Facebook, as you may have heard, is busy reinventing advertising. Is that the path brands want/need to travel? Signs point to no. According to Jay Baer of Convince and Convert, the more companies use social media channels to sell, the less they sell. Baer points to new research from ExactTarget. In …

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Major League Baseball Is All About The Share

According to Mashable, Major League Baseball has gone social in a big way. With Thursday’s official Opening Day, the league introduced designated social media-savvy “real-time correspondents” for all 30 of its ballparks to provide on-the-ground updates and content. And it’s launched Tumblr and Pinterest accounts for every club. “Baseball is really a social conversation for us,” MLB.com‘s director of new …

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