Add Social Gaming To The Growth List

I’ll admit, I’m not much of a social gamer, but I certainly know plenty of people who are.

Reuters takes a closer look at the growth and popularity of advertising on social games:

Social game ads are in their infancy and there is no industry standard for which to measure their reach. Conversion rates, or the rate at which people buy products they have seen advertised, are also low, according to eMarketer analyst Paul Verna.

Still, proponents of social game ads insist the results are there, just perhaps not in monetary form. Bounty paper towels was quite pleased with a campaign it had in an EA game called “Restaurant City” that generated more than 500,000 “likes” on its Facebook page, the company said.

Are you noticing the ads on the games you play? Does it make sense for marketers to insert themselves into games?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.